Pathmark Studios and Through the Woods were founded by Casey King and Spencer Hock on a simple principle: genuine, successful partnerships are built on intentional listening and real service.
Co-founding Through the Woods was a goal nearly a decade in the making. Having led marketing teams both in-house and on the agency side, they saw firsthand how easily strategy and brand identity could lose its way. A reality highlighted when a former client half-jokingly called marketing "the last snake oil industry." Driven to build a better model, Spencer and Casey founded Through the Woods to bring accountability, craft, and genuine value back to what should be fun, meaningful and impactful.
We don’t sell services, We don’t do off-the-shelf, every path is unique.
Too often, modern marketing defaults to cookie-cutter uniformity. Inboxes and social feeds are flooded with sterile, identical messaging leaving only a stale corporate veneer that washes out what makes a business unique. Marketing copy should be fun, impactful and emotion driven. Emotion drives decision-making. Connecting people to a brand requires an understanding of the real human struggles and desires that bring them to the market in the first place.
Marketing and branding were never meant to feel transactional. At their ideal state they should be fun, meaningful, and deeply impactful. Through the Woods maintains this focus by choosing intentional scale over high-volume output, grounding every partnership in real human relationships rather than generic playbooks. We help brands stop making noise and genuinely connect with their audience through our proprietary framework the Pathmark Method. If someone does business with Through the Woods they come away better for it, gaining an improved understanding of their best customer and what the customer sees in their offer and the right messaging to reach them.
Co-founder
Spencer co-founded Through the Woods Marketing and serves as its Principal Strategic Lead. Over the past 15 years, his experience earning value in the margins, building groundbreaking campaigns, and architecting next-level customer experiences has shaped how the agency operates today. Whether driving leads to a local plumber’s booking page through high-intent conversion signals, managing millions of e-commerce products in a data feed, or building a ground-up go-to-market plan for a dental office expanding to a new region, the hallmarks of working with Spencer are clear communication, smart planning, and thoughtful execution.
Co-founder
As Co-Founder and Principal Creative Lead of Through the Woods, Casey’s 20-year background across print, digital, and physical environments shapes the agency’s foundational philosophy. From hand-tooling custom web experiences for entrepreneurs, structuring complex industrial catalogs, to designing luxury menus and standout apparel, his work is defined by neat composition, clear geometry, mathematical proportion and storytelling nuance.
